It's Crunch Time

Read Books, Get Ripped

This was a fun project for Fictionist Studio born out of an unused paper mechanism. It’s Crunch Time is a playful take on bookmarks and the word ‘crunches’, which we took to mean sit-ups or crunchy snacks..

Pulling the tab will cause the wonderfully illustrated characters to perform crunches, changing what would be a typically passive book companion to an interactive one that is sure to induce a chuckle or two!

As an extra play feature, the torsos and legs of all bookmarks are interchangeable with a simple slotting mechanism!